- David Depner - CEO / Founder of Psyberware - @DavidDeppner$0.00
Real World Google Shopping Feeds: How Data Quality Improves Profits
Nearly every Magento site has a Google shopping feed. Frequently, developers and digital marketers only do the minimum to get most of their products approved for shopping ads. Even then many products are rejected for policy violations and data quality issues. In this presentation we will discuss common reasons for product disapprovals and how to fix them. We will cover the differences between the Magento data architecture and how Google views product data, and discuss how to resolve these issues. We will also go beyond just getting products approved, and discuss how to enrich the data feed to drive better matches, reducing advertising cost and driving increased profits for Magento merchants.
- Joshua Warren - CEO of Creatuity - @JoshuaSWarren$0.00
48 Hour Launches and Other Lessons Learned With Large-scale Digital Transformations
In this honest, blunt talk we will look at the highs, lows, challenges and successes of the simultaneous deployment of Magento Commerce Cloud, Magento Order Management and the Akeneo PIM for a large US retailer. We’ll cover what worked, what didn’t and how developers, merchants and agencies can apply what we’ve learned to their large-scale digital transformation projects to help them be successful.