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  1. David Depner - CEO / Founder of Psyberware - @DavidDeppner
    David Depner - CEO / Founder of Psyberware - @DavidDeppner
    $0.00

    Real World Google Shopping Feeds: How Data Quality Improves Profits

    Nearly every Magento site has a Google shopping feed. Frequently, developers and digital marketers only do the minimum to get most of their products approved for shopping ads. Even then many products are rejected for policy violations and data quality issues. In this presentation we will discuss common reasons for product disapprovals and how to fix them. We will cover the differences between the Magento data architecture and how Google views product data, and discuss how to resolve these issues. We will also go beyond just getting products approved, and discuss how to enrich the data feed to drive better matches, reducing advertising cost and driving increased profits for Magento merchants.


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  2. Joshua Warren - CEO of Creatuity - @JoshuaSWarren
    Joshua Warren - CEO of Creatuity - @JoshuaSWarren
    $0.00

    48 Hour Launches and Other Lessons Learned With Large-scale Digital Transformations

    In this honest, blunt talk we will look at the highs, lows, challenges and successes of the simultaneous deployment of Magento Commerce Cloud, Magento Order Management and the Akeneo PIM for a large US retailer. We’ll cover what worked, what didn’t and how developers, merchants and agencies can apply what we’ve learned to their large-scale digital transformation projects to help them be successful.



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  3. Laura Trejo - Software Engineer - @laura.trea
    Laura Trejo - Software Engineer - @laura.trea
    $0.00

    Varnish. Cache and geolocalization for my store.

    I will address several question I once had about Vanish and share my experience with implementation. What the heck is Varnish and how it can help? Features for Magento stores. Should you use a local implementation o pay an external service? How does it looks in my architecture?

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  4. Ravi Menon - Magento Marketplace Lead Architect - @jrmenon
    Ravi Menon - Magento Marketplace Lead Architect - @jrmenon
    $0.00

    EQP 2.0 REST APIs

    Introduction to EQP 2.0 REST APIs

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  5. Soumya Ashok - User Experience Designer - @SouNagAsh
    Soumya Ashok - User Experience Designer - @SouNagAsh
    $0.00

    Transforming the E-commerce experience with Progressive Web Apps

    Setting new standards for developer and shopper experiences go hand-in-hand with challenges, exciting discoveries and a need to consistently refine and revise strategy for the needs of a diverse user base. The Magento User Experience team is just scratching the surface of how we can enable our rich community to be part of the new digital paradigm of development and storefront experiences. This talk shares our journey of discovery on Progressive Web Apps at Magento.

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  6. Igor Melnykov - Software Engineer - @igor_melnikov
    Igor Melnykov - Software Engineer - @igor_melnikov
    $0.00
    Page Builder for Extension Developers

    Content creation without Page Builder

    Video of what Page Builder can do

    High level Page Builder architecture diagram, overview of main parts

    Page Builder storage format

    Page Builder data flow diagram

    Page Builder configuration

    Groups configuration

    Content types configuration

    Different type of converters

    Overview of Page Builder extension points

    Adding new content type

    Extending existing content type

    Adding new appearance

    Data migration from BlueFoot to PageBuilder

    Best practices in extending Page Builder

    Overview of sample extensions

    Page Builder and PWA


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  7. Rafael Corrêa Gomes - Lead Developer - @rafaelcgstz
    Rafael Corrêa Gomes - Lead Developer - @rafaelcgstz
    $0.00

    Optimize your development workflow

    I will share with you my thoughts about optimisation in our day workflow, using tools, considerations, and analyses.

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  8. Max Chadwick - Tech Lead - @maxpchadwick
    Max Chadwick - Tech Lead - @maxpchadwick
    $0.00

    Redis Tips For Magento Developers

    Redis is generally considered the best-in-class backend for cache and sessions storage in Magento. As such, it's worth your time as a developer to learn about it.

    This talk starts with the basics, progressing through intermediate and "expert level" tips gained from years working with Redis across dozens of Magento 1 and Magento 2 production deployments.


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  9. Michael Rubino - Sr. UX Designer
    Michael Rubino - Sr. UX Designer
    $0.00

    Strengthening the product triad: How to build better products together

    Outline keys ways the different players within a product team (UX, Product, and Engineering) can come together to adopt a user centric focus while lower risk and increasing the confidence in what they are building.

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