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  1. David Depner - CEO / Founder of Psyberware - @DavidDeppner
    David Depner - CEO / Founder of Psyberware - @DavidDeppner
    $0.00

    Real World Google Shopping Feeds: How Data Quality Improves Profits

    Nearly every Magento site has a Google shopping feed. Frequently, developers and digital marketers only do the minimum to get most of their products approved for shopping ads. Even then many products are rejected for policy violations and data quality issues. In this presentation we will discuss common reasons for product disapprovals and how to fix them. We will cover the differences between the Magento data architecture and how Google views product data, and discuss how to resolve these issues. We will also go beyond just getting products approved, and discuss how to enrich the data feed to drive better matches, reducing advertising cost and driving increased profits for Magento merchants.


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  2. Laura Trejo - Software Engineer - @laura.trea
    Laura Trejo - Software Engineer - @laura.trea
    $0.00

    Varnish. Cache and geolocalization for my store.

    I will address several question I once had about Vanish and share my experience with implementation. What the heck is Varnish and how it can help? Features for Magento stores. Should you use a local implementation o pay an external service? How does it looks in my architecture?

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  3. Daniel Vasquez - Product Owner - @danybgoode
    Daniel Vasquez - Product Owner - @danybgoode
    $0.00

    From Pain to Gain

    Presentación de estrategias y áreas puntuales de crecimiento para organizaciones buscando cambiar sus prestaciones de servicios hacia una cultura de colaboración, crecimiento y creación de valor.

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  4. Igor Melnykov - Software Engineer - @igor_melnikov
    Igor Melnykov - Software Engineer - @igor_melnikov
    $0.00
    Page Builder for Extension Developers

    Content creation without Page Builder

    Video of what Page Builder can do

    High level Page Builder architecture diagram, overview of main parts

    Page Builder storage format

    Page Builder data flow diagram

    Page Builder configuration

    Groups configuration

    Content types configuration

    Different type of converters

    Overview of Page Builder extension points

    Adding new content type

    Extending existing content type

    Adding new appearance

    Data migration from BlueFoot to PageBuilder

    Best practices in extending Page Builder

    Overview of sample extensions

    Page Builder and PWA


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