- David Depner - CEO / Founder of Psyberware - @DavidDeppner$0.00
Real World Google Shopping Feeds: How Data Quality Improves Profits
Nearly every Magento site has a Google shopping feed. Frequently, developers and digital marketers only do the minimum to get most of their products approved for shopping ads. Even then many products are rejected for policy violations and data quality issues. In this presentation we will discuss common reasons for product disapprovals and how to fix them. We will cover the differences between the Magento data architecture and how Google views product data, and discuss how to resolve these issues. We will also go beyond just getting products approved, and discuss how to enrich the data feed to drive better matches, reducing advertising cost and driving increased profits for Magento merchants.
- Laura Trejo - Software Engineer - @laura.trea$0.00
Varnish. Cache and geolocalization for my store.
I will address several question I once had about Vanish and share my experience with implementation. What the heck is Varnish and how it can help? Features for Magento stores. Should you use a local implementation o pay an external service? How does it looks in my architecture?
- Daniel Vasquez - Product Owner - @danybgoode$0.00
- Igor Melnykov - Software Engineer - @igor_melnikov$0.00Page Builder for Extension DevelopersLearn More
Content creation without Page Builder
Video of what Page Builder can do
High level Page Builder architecture diagram, overview of main parts
Page Builder storage format
Page Builder data flow diagram
Page Builder configuration
Content types configuration
Different type of converters
Overview of Page Builder extension points
Adding new content type
Extending existing content type
Adding new appearance
Data migration from BlueFoot to PageBuilder
Best practices in extending Page Builder
Overview of sample extensions
Page Builder and PWA