- David Depner - CEO / Founder of Psyberware - @DavidDeppner$0.00
Real World Google Shopping Feeds: How Data Quality Improves Profits
Nearly every Magento site has a Google shopping feed. Frequently, developers and digital marketers only do the minimum to get most of their products approved for shopping ads. Even then many products are rejected for policy violations and data quality issues. In this presentation we will discuss common reasons for product disapprovals and how to fix them. We will cover the differences between the Magento data architecture and how Google views product data, and discuss how to resolve these issues. We will also go beyond just getting products approved, and discuss how to enrich the data feed to drive better matches, reducing advertising cost and driving increased profits for Magento merchants.
- Joshua Warren - CEO of Creatuity - @JoshuaSWarren$0.00
48 Hour Launches and Other Lessons Learned With Large-scale Digital Transformations
In this honest, blunt talk we will look at the highs, lows, challenges and successes of the simultaneous deployment of Magento Commerce Cloud, Magento Order Management and the Akeneo PIM for a large US retailer. We’ll cover what worked, what didn’t and how developers, merchants and agencies can apply what we’ve learned to their large-scale digital transformation projects to help them be successful.
- Chris Jow - Product Development Manager - @signifyd$0.00
The Ecommerce Fraud Index and How You Compare To Peers In Your Industry
Each vertical within online retail faces different fraud challenges. The eCommerce Fraud Index provides in-depth coverage for 8 major verticals across 8 quarters with trends and insights for each type of eCommerce fraud. This free resource provides an unprecedented amount of comparative data to help merchants measure the performance of their fraud prevention efforts. Join this session to understand the changes taking place in your industry, the latest threats, and how eCommerce fraud impacts your entire business.
- Laura Trejo - Software Engineer - @laura.trea$0.00
Varnish. Cache and geolocalization for my store.
I will address several question I once had about Vanish and share my experience with implementation. What the heck is Varnish and how it can help? Features for Magento stores. Should you use a local implementation o pay an external service? How does it looks in my architecture?
- Ravi Menon - Magento Marketplace Lead Architect - @jrmenon$0.00
- Soumya Ashok - User Experience Designer - @SouNagAsh$0.00
Transforming the E-commerce experience with Progressive Web Apps
Setting new standards for developer and shopper experiences go hand-in-hand with challenges, exciting discoveries and a need to consistently refine and revise strategy for the needs of a diverse user base. The Magento User Experience team is just scratching the surface of how we can enable our rich community to be part of the new digital paradigm of development and storefront experiences. This talk shares our journey of discovery on Progressive Web Apps at Magento.Learn More
- Bret Williams - Co-Founder/CEO of novusweb LLC - @novusweb$0.00
- Igor Melnykov - Software Engineer - @igor_melnikov$0.00Page Builder for Extension DevelopersLearn More
Content creation without Page Builder
Video of what Page Builder can do
High level Page Builder architecture diagram, overview of main parts
Page Builder storage format
Page Builder data flow diagram
Page Builder configuration
Content types configuration
Different type of converters
Overview of Page Builder extension points
Adding new content type
Extending existing content type
Adding new appearance
Data migration from BlueFoot to PageBuilder
Best practices in extending Page Builder
Overview of sample extensions
Page Builder and PWA
- Simon Frost - Senior Backend Magento Engineer - @sfrost2004$0.00
Through the Looking Glass: Adventures In Asynchronous PHP Land
In this talk, I'll discuss how to apply asynchronous programming techniques to solve common problems in Magento.
After a quick introduction to the basics of asynchronous programming, I'll show you how frameworks like ReactPHP and AmPHP can take PHP beyond the traditional 'run the script, execute some code and die' paradigm and demonstrate some novel and unique ways that asynchronous programming can be used in your Magento store.
Finally I'll conclude with a real-world example of how I used these techniques in a Magento 2 project to improve the performance of an API integration responsible for importing two million custom prices every day!
Asynchronous programming will change the way you think about developing applications and make you look at PHP again through fresh eyes.
- Rafael Corrêa Gomes - Lead Developer - @rafaelcgstz$0.00
- Max Chadwick - Tech Lead - @maxpchadwick$0.00
Redis Tips For Magento Developers
Redis is generally considered the best-in-class backend for cache and sessions storage in Magento. As such, it's worth your time as a developer to learn about it.
This talk starts with the basics, progressing through intermediate and "expert level" tips gained from years working with Redis across dozens of Magento 1 and Magento 2 production deployments.
- Wilson Tsang - Partner Engineering Lead @ Square$0.00
Powering the Future of Commerce with Square and Magento
Merchants can easily manage their catalog, inventory, orders, and customers and sell both online and in-person with Square POS and Magento. This talk will focus on enabling different commerce capabilities through Square’s platform and showcase the upcoming Square for Magento extension.
- Michael Rubino - Sr. UX Designer$0.00
Strengthening the product triad: How to build better products together
Outline keys ways the different players within a product team (UX, Product, and Engineering) can come together to adopt a user centric focus while lower risk and increasing the confidence in what they are building.