More about David
David is the CEO of Psyberware, specializing in driving profitable growth through advanced PPC advertising for Magento merchants. He holds undergraduate degrees in Computer Science and Business Management, and a Master’s in Business Administration (MBA). David brings over 20 years of experience managing internet businesses, including 9 years as the head of IT and Ecommerce for a mid-sized Magento merchant.
Real World Google Shopping Feeds: How Data Quality Improves Profits
Nearly every Magento site has a Google shopping feed. Frequently, developers and digital marketers only do the minimum to get most of their products approved for shopping ads. Even then many products are rejected for policy violations and data quality issues. In this presentation we will discuss common reasons for product disapprovals and how to fix them. We will cover the differences between the Magento data architecture and how Google views product data, and discuss how to resolve these issues. We will also go beyond just getting products approved, and discuss how to enrich the data feed to drive better matches, reducing advertising cost and driving increased profits for Magento merchants.